What We Charge And The Way We Charge Our Fees

Our commission fee includes pre-auction preparation, lotting, inventorying, marketing and auction day staffing. It is the savvy seller who knows that any auction company charging a very low selling commission and then tacking on additional charges for those needed services as ala carte items, is no bargain. In some cases, it's unfair.  These services are all included in our commission fee.

An example of this is when auction firms charge sellers for taking photos of their items. Taking photos is and should always be part of the total plan we offer our sellers. We believe taking photos is a part of what is expected from sellers - and we do it.  

On auctions where there is a 'buyers premium', there will be a 10% buyers premium imposed on purchases.  Note:  'buyers premium' at  our farm equipment auctions are 5%.  All payments must be paid to the auction company.  The full purchase price on all lots sold to the buyer must be paid before removal of any of the items. Payments may be made with cash, check or credit card (Mastercard or Visa).  An additional 4% buyers premium will be charged on all credit card purchases. 

O’Neal's Auctioneering & Appraisals feels each estate deserves individual attention. We base our commission rates according to your sale and what you have to offer. Example: An estate with an automobile in excess of $10,000.00 versus an estate with an older model vehicle valued less then $1,000.00 would not deserve the same commission rate. We try to be as reasonable as we possibly can with our sellers and try to tailor our commissions
 according to what you need 
Estate Sales 
We prefer to look at your estate first then discuss our commission with you based on the items you have for sale. Our average commission is 35%


As of May 01, 2017 this is our new commission fees and anyone wanting to buy using their farm exemption, must have a Texas registration number, number from the State of Texas. The Rule is No Number, No exempt, No exceptions!

 PO Fees $ 10.00
 20 % On the first $ 250.00
 10% on the remaining balance
Per Item

Items that sale for less than $100.00 must sale with no reserve. But we will let the seller bid and buy back those items if he or she chooses, but will pay the 20% commission. We will start the bid on reserve items below the reserve and announce when we reach the reserve or if we are close enough to the reserve, we may take a lessor commission rate in order to make the sale. Seller must be present to protect the sales price of any items with reserves. A $ 50.00 commission charged to the seller for handling any items with titles. 

 It's as simple as a phone call!  Its a FREE consultation!


We will discuss with you your potential consignment over the phone or in-person. While each situation is unique, our visits are often brief as we are looking at volume and value when determining if an auction is the best option for you. It is important to note that we do not render on-the-spot appraisals or make auction price predictions. If we feel an auction is the best avenue for you, we will ask for your business. If not, we will offer alternate suggestions that we hope will be helpful.

Either way, we will answer any questions you may have but, as happens more often than not, we will answer the questions you did not even know you should ask!  Very few people who contact us have ever done business with an auction service. Consequently, they do not know that each auction company is different. We will provide you with information and enhance it with a written contract. There are situations where using another method of selling may be better for you than an auction.

 The Way We Advertise Our Auctions

We use our own fresh and current e-mail mailing list comprised of attendees who have come to our auctions, appreciate the way we do business and decided to register for a bid card. This list grows with each auction we do.  As the public continues to move away from newspapers for their news, we generally limit our print ads to the American Classified, Thrifty Nickel and local newspapers with good distribution numbers in areas that are a good draw to the auction site. We also advertise on our website and a national website - Auctionzip.com. Plus we hand distribute flyers, speak in person with local citizens and business owners and contact collectors and specialty services that may have an interest in items that will be for sale at your auction. We also use public signage to promote the auction and provide directions to the auction on auction day.

Our print ads are clean, informative and appealing. Prominent items get proper allocation. We do not "puff up" our ads by listing things like clock radios, coffee mugs, brooms, etc. It is assumed those things are part of an estate or household auction and can create a false impression with potential bidders in regards to the overall size of an auction. 

Personal and property risk

Persons attending during exhibition, sale or removal of goods assume all risks of damage of or loss to person and property and specifically release the Auctioneer from liability therefore, neither the Auctioneer nor his Principal shall be liable by reason of any defect in or condition of the premises on which the sale is held.

Finally...We believe auctioneering is a profession and not a hobby. 

How Can We Earn Your Business?
Lockhart (830) 305-2315  *  Waco (254) 855-9594

O'Neals Auctioneering & Appraisals

                    P.O. Box 154672                                      2112 Colorado St.                               Waco, TX  76715                OR                Lockhart, Texas 78644

Estates - Antiques    -    Heavy Equipment & Farm Auctions 
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